Betting company Parimatch and English football club Leicester City announced the start of cooperation. This is Parimatch’s first entry into the UK football sponsorship market.
The contract was signed according to the «1 + 1» scheme and under the terms of the agreement Parimatch became the club’s exclusive betting partner. The bookmaker’s logo will appear on the fox’s main squad training kit, as well as on the pre-match warm-up kits for home tournaments (Premier League, FA Cup, English League Cup) and Europa League. In addition, Parimatch advertisements will be displayed on the LED sideboards of Leicester’s home stadium, King Power Stadium. The new partner received additional integration opportunities on press oxen and in the club’s social networks.
Leicester have expanded their portfolio of football clubs working with Parimatch. Previously, the brand supported the leader of Cypriot football, APOEL, and currently works with Shakhtar Donetsk.
Leicester City Head of Partnerships: “We are truly delighted to be partnering with Parimatch, an amazing international brand. We look forward to working together and helping to build each other’s international profile. ”